Marilao, Bulacan — A historic and unforgettable event took place at Toyota Marilao as it became the first Toyota dealership in Luzon to be visited by Coco Martin, official endorser of the Next Generation Toyota Tamaraw, as part of a special roadshow.
Coco Martin Joins the Roadshow of the Next Generation Toyota Tamaraw at Toyota Marilao Marilao, Bulacan — A historic and unforgettable event took place at Toyota Marilao as it became the first Toyota dealership in Luzon to be visited by Coco Martin, official endorser of the Next Generation Toyota Tamaraw, as part of a special roadshow. Coco Martin personally visited Toyota Marilao to extend his congratulations and recognition to the dealership for achieving the distinction of being the Number 1 Toyota Tamaraw dealer with the highest sales nationwide. His visit highlighted the trust and confidence in the quality, durability, and “made by Filipinos, for Filipinos” identity of the Next Generation Toyota Tamaraw. As part of the program, Toyota Tamaraw customers were given the exclusive opportunity to participate in a meet-and-greet with Coco Martin. Customers expressed great excitement and joy as they personally met their idol, making the experience even more meaningful and memorable for everyone in attendance. The roadshow was considered highly successful, not only due to the strong turnout but also because of the overwhelmingly positive response from the community. The event also generated significant market engagement and further strengthened Toyota Marilao’s connection with the people of Bulacan. This milestone event will remain a lasting memory for the Bulakenyos and stands as a testament to Toyota Marilao’s continued dedication to delivering quality products, meaningful experiences, and services truly designed for Filipinos.
Toyota Marilao successfully held the HEV Fest Kick-Off on October 18, followed by the HEV showcase from October 20 to 23, and culminating in the official dealer launch of the newest Toyota Ativ from October 24 to 25.
Toyota Marilao successfully held the HEV Fest Kick-Off Toyota Marilao successfully held the HEV Fest Kick-Off on October 18, followed by the HEV showcase from October 20 to 23, and culminating in the official dealer launch of the newest Toyota Ativ from October 24 to 25. The series of events highlighted Toyota’s leadership in Hybrid Electric Vehicle (HEV) technology, drawing strong interest from many Filipinos who were impressed by Toyota’s advanced innovations and proven credibility in the field of electrified mobility. The activities provided guests with firsthand experience of Toyota’s reliable and future-ready vehicle lineup. These successful events further reinforced why many continue to choose Toyota—for being proven, dependable, and consistently at the forefront of automotive innovation.
Toyota Marilao, Bulacan proudly announces its participation in the 2025 Toyota Motor Asia Model Dealers Conference, currently being held in Japan. Toyota Marilao, Bulacan remains dedicated to elevating its services and delivering world-class automotive solutions to its valued customers. Toyota Marilao continues to align itself with Toyota’s global standards and vision for excellence.
Toyota Marilao, Bulacan Participates in the 2025 Toyota Motor Asia Model Dealers Conference in Japan Toyota Marilao, Bulacan proudly announces its participation in the 2025 Toyota Motor Asia Model Dealers Conference, currently being held in Japan. Representing the organization are Mr. Don Juan Miguel Oben, President, and Ms. Gina Loo, Vice President and General Manager of Toyota Marilao. Their attendance underscores the dealership’s commitment to continuous learning, global collaboration, and the adoption of best practices within the Toyota network. The conference brings together model dealers across Asia to exchange insights, strategies, and innovations that strengthen operational excellence, customer satisfaction, and leadership in the automotive industry. Through this engagement, Toyota Marilao continues to align itself with Toyota’s global standards and vision for excellence. Toyota Marilao, Bulacan remains dedicated to elevating its services and delivering world-class automotive solutions to its valued customers.
Toyota Marilao Participates in Singkaban Festival 2025 in Malolos. Malolos City, Bulacan — In celebration of the vibrant Singkaban Festival 2025 held in Malolos City, Toyota Marilao, Bulacan actively took part in the festivities, demonstrating its strong support for the culture, heritage, and community of Bulacan. Malolos City, Bulacan — In celebration of the vibrant Singkaban Festival 2025 held in Malolos City, Toyota Marilao, Bulacan actively took part in the festivities, demonstrating its strong support for the culture, heritage, and community of Bulacan. Toyota Marilao’s participation went beyond celebrating local traditions. It also served as an opportunity to reaffirm the dealership’s commitment to continuously provide high-quality products and reliable services for every Filipino family. This commitment is exemplified by the Next Generation Toyota Tamaraw, proudly designed and built by Filipinos, for Filipinos. According to a member of Toyota Marilao’s management team, their involvement in the Singkaban Festival reflects the company’s strong support for community-based initiatives and its dedication to contributing to the progress and development of the province. More importantly, Toyota aims to emphasize that it is not just an automotive brand, but a trusted partner in the everyday journeys of the people of Bulacan. Through this meaningful participation, Toyota Marilao continues to strengthen its connection with the community while upholding its mission of delivering excellence, reliability, and customer-focused service.
Toyota Marilao Participates in Singkaban Festival 2025 in Malolos. Malolos City, Bulacan — In celebration of the vibrant Singkaban Festival 2025 held in Malolos City, Toyota Marilao, Bulacan actively took part in the festivities, demonstrating its strong support for the culture, heritage, and community of Bulacan. Toyota Marilao’s participation went beyond celebrating local traditions. It also served as an opportunity to reaffirm the dealership’s commitment to continuously provide high-quality products and reliable services for every Filipino family. This commitment is exemplified by the Next Generation Toyota Tamaraw, proudly designed and built by Filipinos, for Filipinos. According to a member of Toyota Marilao’s management team, their involvement in the Singkaban Festival reflects the company’s strong support for community-based initiatives and its dedication to contributing to the progress and development of the province. More importantly, Toyota aims to emphasize that it is not just an automotive brand, but a trusted partner in the everyday journeys of the people of Bulacan. Through this meaningful participation, Toyota Marilao continues to strengthen its connection with the community while upholding its mission of delivering excellence, reliability, and customer-focused service.
Toyota Marilao proudly welcomed colleagues from across the region— Japan, Thailand, Vietnam, Malaysia, Singapore, Pakistan, Myanmar, —as we served as the Genba dealer in the Philippines for the very first Regional Field Manager’s Workshop. The event was spearheaded by Toyota Motor Asia (TMA) and Toyota Motor Philippines (TMP), with the goal of exchanging best practices and strengthening collaboration in the region. Guided by the principle of Kaizen, it widens our opportunity to continuously improve and provide our employees and customers with even better service, experiences, and care.
Toyota Marilao proudly welcomed colleagues from across the region Japan, Thailand, Vietnam, Malaysia, Singapore, Pakistan, Myanmar, —as we served as the Genba dealer in the Philippines for the very first Regional Field Manager’s Workshop. The event was spearheaded by Toyota Motor Asia (TMA) and Toyota Motor Philippines (TMP), with the goal of exchanging best practices and strengthening collaboration in the region. Guided by the principle of Kaizen, it widens our opportunity to continuously improve and provide our employees and customers with even better service, experiences, and care. A historic event took place at Toyota Marilao Bulacan as Toyota representatives from various countries visited to attend the very “1st Toyota Regional Field Managers Workshop.” The aim of this gathering was to share knowledge among different delegations while collectively discovering the best practices in Toyota’s management and operations.As part of the program, the foreign delegates conducted GENBA – a method of direct inspection and observation in the actual workplace to assess the processes, systems, and best practices of Toyota Marilao Bulacan. Through this, they witnessed the sincerity, discipline, excellence, and unwavering dedication of the employees in delivering a high level of service to clients.At the conclusion of the workshop, all participants expressed their utmost satisfaction and considered this first edition a great success.Overall, this event not only served as a bridge for knowledge exchange but also as an inspiration for Toyota Marilao Bulacan to continue striving for the highest standards in providing service in the automotive industry.Above all, Toyota Marilao Bulacan extends its heartfelt gratitude to its valued clients, as they remain the true inspiration behind everything the company strives to achieve.Toyota Motor Philippines
Groundbreaking Ceremony of Toyota Marilao, Bulacan Service Center Held on July 26, 2025. The groundbreaking ceremony for the new Toyota Marilao Service Center was formally held today in the municipality of Marilao, Bulacan. This marks a significant milestone, as the project aims to further serve the people of Bulacan by providing high-quality and reliable automotive services.
Groundbreaking Ceremony of Toyota Marilao, Bulacan Service Center Held on July 26, 2025 The groundbreaking ceremony for the new Toyota Marilao Service Center was formally held today in the municipality of Marilao, Bulacan. This marks a significant milestone, as the project aims to further serve the people of Bulacan by providing high-quality and reliable automotive services. The ceremony was led by Atty. Reginaldo Oben, Chairman; Mr. Don Juan Miguel Oben, President; Ms. Gina Loo, Vice President and General Manager; and Mr. Virgilio Angeles, Vice Chairman. They were joined by officials from Toyota Motor Philippines as well as representatives from the local government. In their message, the management of Toyota Marilao emphasized the importance of the project in delivering faster, more accessible, and more efficient customer service to the province and its residents. “Toyota Marilao will stand as a symbol of Toyota’s continuing commitment to providing world-class products and after-sales service.” According to Mr. Don Juan Miguel Oben: “We look forward to seeing this facility rise in the coming months—designed to welcome more customers into a safe, spacious, sustainable, and future-ready environment. We are excited for a smooth and successful construction journey ahead.” The construction will feature a four-storey, state-of-the-art service center with a total floor area of 9,230 square meters, designed to accommodate up to 2,100 vehicles per month. The project is expected to be completed by the fourth quarter of 2026. Once operational, it is also expected to generate employment opportunities for local residents and contribute to the growth of the local economy in Bulacan. The ceremony concluded with a symbolic shovel turning and photo opportunity, officially marking the start of the project.